In a creative and humorous PSA, actor Terry Crews has filmed his own colonoscopy to raise awareness about colon cancer while dressed in character as President Camacho from ‘Idiocracy’. The video, a collaboration between Crews’ agency and Ryan Reynolds’ agency, serves as a sequel to last year’s “Lead From Behind” campaign, where Reynolds and Rob McElhenney filmed their own colonoscopies. The campaign aims to break the stigma surrounding colon cancer and promote the importance of regular screenings in preventing this preventable cancer. Despite screening being the most effective method to prevent colon cancer, one out of three of eligible adults aged 45 and over are not undergoing the screening.