Alka-Seltzer

Alka-Seltzer^®, the Bayer brand known for its effervescent antacid and pain relief products, tapped Coyne to drive relevance for the heritage brand among millennials as they enter the category. Focusing on innovation and aligning with pop culture, Coyne has helped Alka-Seltzer shake off the perception that it’s a brand found in a grandparent’s medicine cabinet and make a splash (or in this case, a plop) with today’s younger consumer.