What’s in a name? To generate widespread media attention for BabyCenter’s annual Baby Names campaign, the Coyne team executed a multi-phased media campaign that consistently delivered top-tier results.
BabyCenter challenged Coyne to generate widespread media attention for their annual Baby Names campaign, delivering results that shattered impression numbers year over year. To consistently deliver top-tier results, the Coyne PR team executed a multi-phased media campaign that included an exclusive reveal with a top national morning show, national newspaper and online partner followed by aggressive outreach to key national and local print and broadcast outlets, websites and radio stations in order to create a snowballing effect.
