Breastcancer.org is a lifeline for women diagnosed with breast cancer, offering patients and caregivers critical information and a supportive community throughout their difficult journey.
Over our long-standing relationship with Breastcancer.org, Coyne PR led comprehensive communications efforts for the organization by leveraging breaking news, new research and the debate over prevention and mammography. We built a thought leadership program for its founder and chief medical officer, Dr. Marisa Weiss, supported numerous strategic partnerships, and launched an award-winning PSA.
Tens of millions of people worldwide now engage in the Breastcancer.org community to find the answers and support they need to help them make the best decisions for their lives.
