Cakebread Cellars

As the agency of record for the Cakebread Cellars portfolio, Coyne PR oversees public relations efforts for the iconic Cakebread Cellars, Washington’s Mullan Road Cellars, and the newly released Bezel Wines. The team is actively tackling the exciting challenge of reinvigorating the beloved brand to appeal to a new generation of wine enthusiasts without distancing it from loyal customers who have long cherished these wines. The strategy involves a multifaceted approach, leveraging strategic media relations to bolster brand recognition and introduce the wines to a broader audience. Furthermore, Coyne is innovating through unique, ownable brand programming and initiating a philanthropic effort uniquely tailored to the brand's values, enhancing community engagement and brand affinity. On the branding front, Coyne is working with Cakebread Cellar’s internal marketing team to forge a unified voice across the portfolio, while ensuring that each brand retains its distinct personality and essence. This delicate balance of innovation and tradition is key to growing the Cakebread Cellars and Mullan Road Cellars' presence and successfully launching Bezel Wines into the competitive wine market. Through these concerted efforts, Coyne aims to secure a vibrant future for the Cakebread Cellars portfolio, making its wines more accessible and beloved by diverse consumers.