Claritin

Claritin^®, the #1 doctor-recommend non-drowsy oral allergy OTC brand from Bayer, came to Coyne to drive awareness for its allergy relief offerings for the whole family and grow relevance with millennials. By supporting new innovations, highlighting the brand’s point of differentiation among a sea of other brands in the category, and championing its brand purpose initiatives, Coyne has helped Claritin maintain market share and build affinity among its target consumers.