Coyne PR put Coppertone in the spotlight – and sunlight – through strategic media tactics that drove awareness of numerous new products, garnering meaningful reach amongst a wide variety of publications prior to and during their key season – summer.
Coppertone made a splash with the media by creating one-on-one, in-office thematic experiences to highlight new product launches. Media were able to combat their winter blues and prepare for the season of sun by learning about the latest product offerings, while immersed into a world of summer-inspired décor and refreshments, creating waves of coverage all year long.
Through one-on-one media interviews and broadcast segments, the Coyne team leveraged expertise from the Coppertone dermatologist spokesperson to educate media and consumers about common sunscreen myths and to raise awareness about proper sun protection methods, such as staying safe with the breadth of Coppertone sunscreen offerings for the entire family.
