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Crook & Marker

Coyne has helped launched numerous new products for Crook & Marker, a better-for-you line of alcoholic beverages with bold flavor. From the original Spiked & Sparkling line to Sodas and Teas & Lemonades, we have served up happy hours, mailers and media outreach, delivering plenty of flavorful media results.

Crookandmarker Dill — It’s true – BrüMate and Crook & Marker® are in “bev” together, and it’s a really, really big dill. The best-selling drinkware company and the boundary-pushing organic alcohol brand embarked on a full-fledged flavor affair and tapped Coyne PR to help debut a series of limited-edition hard seltzers dubbed the Crook’d Brü Series and announce the first rare and inimitable flavor: Afternoon Dillight Hard Pickle Seltzer. Coyne conducted robust outreach to spread the word about the limited-edition release and encourage cool cucumbers to sign up for the VIPickle List to get their hands on the summer’s most talked-about seltzer. Coyne’s efforts yielded 500+ stories amassing more than 1.3 billion media impressions in top-tier outlets such as USA Today, FOX News, CNN, People Magazine, Elite Daily, Thrillist, Food & Wine, CBS This Morning, Good Morning America, Z100, and more!

Hoda and Jenna take a VIP(ickle) sip of Crook & Marker’s illustrious new limited-edition beverage – Afternoon Dillight Hard Pickle Seltzer – live on TODAY’s fourth hour.

Crookandmarker Onlycans — Just in time for Valentine’s Day, sweethearts, single ladies and bachelors alike are encouraged to swipe right on Crook & Marker’s steamy website: OnlyCans. The spiked beverage brand has debuted a thirst trap that pairs hardbody hunks and hard-to-resist rescue pups with its signature hard seltzer for a good cause. Consumers who browse the free digital gallery can share fun and flirty virtual Valentines greetings featuring one of the 10 stud and pup duos. The site features in-depth profiles on each leading man and their loyal companions, from Simon and his trusty pup, Bridgerton, to Dr. Shepard and his sidekick Archer to John and Legend. The best part? For every share, Crook & Marker makes a $1 donation to Muddy Paws Rescue, an NYC-based national animal rescue organization that helps displaced dogs find their forever homes. The Coyne PR team helped spread the puppy love, generating key placements in Adweek, Elite Daily, Yahoo! News, Daily Paws, and more.

crook-tastemask — Keep your face covered, or take a sip of your favorite beverage? It’s a decision many Americans were faced with during the global pandemic as social gatherings picked back up. Crook & Marker first teased the TasteMask – a state-of-the-art face covering with an integrated flap for easy insertion of a drinking straw – on social media and challenged Coyne to generate big buzz for the limited number that were made available to purchase leading into the Fourth of July. The Coyne team popped the tab on a strategic media outreach and product sampling push to boost the brand’s profile in an increasingly crowded spiked seltzer category during a key selling period. The urgency created among consumers resulted in the masks selling out on the first day; solving the dilemma of trying to keep a face mask on while enjoying a cold one at the beach, pool, or family BBQ!

CrookandMarker-CheersUp — To help raise awareness and support bar staff left unemployed by the COVID-19 crisis, Crook & Marker hosted the world’s largest digital cheers. With help from influencer Nigel Barker, thousands of people across the country came together to raise funds and show their support for their favorite bartenders by hosting virtual happy hours and using #cheersup. That’s something worth raising a glass to!

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5 Wood Hollow Road Parsippany, NJ 07054 973.588.2000

501 7th Avenue (at 37th) New York, NY 10018 212.938.0166

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