Edible engaged Coyne’s social media team, seeking strategic counsel for influencer marketing campaigns to amplify the company’s “There’s an edible® for that” rebrand strategy and drive online and store sales during pivotal brand moments, including Valentine’s Day, Employee Appreciation Day, and International Women’s Day.
The influencer campaigns incorporated unique promotional codes, and UTM links to track sales directly from the partnerships. The influencer-driven initiatives exceeded goals by enhancing Edible’s brand recognition among the brand’s target Gen Z and Millennials audiences and generating thousands of orders during a 2-month period that yielded a remarkable 1,817% ROAS.
- 4.5m+impressions
- 93 pieces of social content
- 1,817% ROAS
