Eggland’s Best (EB), the No. 1 branded egg in the United States, looked to Coyne to elevate its superior egg in a generic category by driving trial and awareness of key brand benefits, including superior nutrition, quality and taste compared to ordinary eggs. Hatching a number of innovative and interactive consumer- facing campaigns, the team continues to leverage the power of strategic brand and influencer partnerships and media relations to fuel word of mouth recommendations, amplify brand messaging and generate rich, engaging content.
