ESPN has turned to Coyne PR on many initiatives throughout the years including the launch of the SEC Network and its unprecedented coverage of the World Cup along with Title IX and ESPN The Magazine.
Spain goalkeeper Iker Casillas, right, and Spain’s Sergio Ramos, second from right, hold up the World Cup trophy as they celebrate with fellow team members during the World Cup final soccer match between the Netherlands and Spain at Soccer City in Johannesburg, South Africa.
To celebrate the 40th anniversary of Title IX for espnW—ESPN’s multiplatform destination designed to inform and inspire female athletes and fans— Coyne PR unveiled the “Title IX Is Mine” photo mosaic as a 3-D light show in Washington, DC—the home of Title IX’s passage—upon the Newseum’s defining architectural feature: a 74-foot-high marble First Amendment tablet.
In this photograph taken by AP Images for ESPN The Magazine, Maksim Chmerkovskiy and Hope Solo arrive at ESPN The Magazine Body Issue Party in New York. (Diane Bondareff/AP Images for ESPN The Magazine)
ESPN turned to Coyne for assistance in raising national and regional brand awareness among consumers and—importantly—potential carriage providers in advance of the launch of its newest cable property, The SEC Network. By the time it launched, every major cable provider in the country was on board to carry the SEC Network, and it is considered to be the most successful network launch in cable history.
