If a pet owner Googles pet health insurance, Healthy Paws Pet Insurance, #1 customer-rated provider of health insurance for cats and dogs in the U.S., is certainly at the top of the list. However, the brand was eager to educate and increase general consumer awareness of pet insurance as a whole and drive SEO by inserting itself into pop culture moments and lifestyle media. Healthy Paws handed the leash to Coyne to assist with awareness-driving tactics, utilizing the brand’s expansive database of insurance claims and wealth of knowledge on the pet industry.
