HelloFresh
Coyne PR helped HelloFresh reach its target audience by developing and supporting strategic partnerships and buzzworthy campaigns that kept the brand at the forefront of pop-culture conversations. Coyne supported some of the brand’s most exciting launches through media relations, celebrity gifting, and the creation of digital assets. These efforts have generated thousands of placements and millions of impressions for HelloFresh.
FRIENDS
The HelloFresh "Friends" Thanksgiving Meal Kit campaign, inspired by Rachel Green’s infamous English Trifle, brought the iconic dish to life through a limited-edition meal kit. Aligning with the 30th anniversary of the beloved show, the campaign offered fans the chance to recreate the Trifle alongside other Thanksgiving classics. Coyne played a key role in the campaign, enhancing the experience through creative direction and interactive design elements. The team helped craft a memorable and engaging platform that not only highlighted the culinary elements but also connected with "Friends" fans through nostalgia and fun. By blending pop culture with the joy of cooking, the campaign successfully delivered an immersive and playful experience, perfectly suited for the season.
BUDDY THE ELF SPAGHETTI
Following a highly successful debut the previous year, Coyne partnered with HelloFresh to support the re-release of the popular Buddy the Elf™ Spaghetti meal kits in celebration of Elf's 20th anniversary. This multi-phase e-commerce campaign featured the beloved candy-topped spaghetti alongside new festive keepsakes, creating a unique holiday experience for consumers. The kits, which were highly anticipated, sold out within seconds, underscoring the strong demand and effective execution of this playful, nostalgia-driven product offering.
GUARDIANS OF THE GALAXY
HelloFresh teamed up with Marvel Studios to launch the limited-edition Guardians Snack Adventure Kit and Recipe Adventure Series in celebration of Guardians of the Galaxy Vol. 3, with Coyne playing a key role in bringing the project to life. The multi-phase e-commerce site featured a custom-designed CAPTCHA to enhance interactivity and exclusivity during the purchasing process. The Snack Adventure Kit included themed treats, while the Recipe Adventure Series offered six galactic meals inspired by the film's characters, giving fans a unique opportunity to enjoy cosmic flavors at home.
TINDER
Coyne played a pivotal role in the success of HelloFresh and Tinder's "Date Night Delights" recipe series, the centerpiece of the Forking Season campaign. Coyne developed a multi-phase e-commerce experience that seamlessly incorporated interactive and playful elements to engage couples, enhancing the overall site experience. The campaign featured curated recipes for at-home date nights and a limited-edition "Forking Seasonings" spice set, showcasing Coyne's ability to create an immersive, relationship-building platform that perfectly aligned with the campaign’s goal of fostering deeper connections through cooking.
HIDDEN VALLEY RANCH
Coyne was instrumental in the launch of HelloFresh’s Ranch Flight, a unique collaboration with Hidden Valley Ranch. Coyne designed a multi-phase e-commerce experience that highlighted the kit’s four bold ranch flavors, paired with a collection of savory snacks, and featured a portable ranch flask for on-the-go convenience. Strategically timed for BBQ season, the campaign included compelling site copy developed by Coyne to enhance consumer engagement. The innovative Ranch Flight kit created a fun, interactive tasting experience, further showcasing HelloFresh's creativity in snack offerings.
