The travel industry came to a screeching halt in 2020 – as did the Hilton Newsroom social media channels. Once the industry began to reopen, the leading global hospitality company partnered with Coyne to relaunch its Facebook, Instagram, Twitter and LinkedIn presence.
Coyne provided strategic organic and paid counsel, including the Newsroom’s first social advertising campaign across platforms. We developed platform-specific creative assets across the editorial calendar of trend reports, executive thought leadership, awards, property openings and more.
Coyne reached targeted stakeholders to support relaunch objectives, including increasing social reach and engagement, increasing video views and driving website traffic.
- 79m+ social media impressions
- 3,195 social media mentions
- 69.6m social media reach
