In 2021, LafargeHolcim acquired Firestone Building Products (FSBP), a leader in commercial roofing and building envelope solutions, to help meet its goal of becoming the global leader in innovative and sustainable building solutions. Looking to rebrand and relaunch the business in North America in 2022, Holcim turned to Coyne PR to help introduce the Holcim Building Envelope division of its Solutions & Products Business Unit. From comprehensive message development and media training to securing media placements across major business media and vital industry trades, Coyne PR became part of the team to help make the launch a resounding success.
