iovera

Pacira BioSciences, a leading provider of non-opioid and regenerative health solutions, tapped Coyne PR to generate widespread awareness of iovera° to athletes – an audience naturally at increased risk of experiencing a sports-related injury. iovera° is a device that delivers targeted cold therapy to temporarily stop nerves from sending pain signals, relieving pain instantly for up to three months and empowering patients to resume their active lifestyles with ease. The multi-year approach to elevate brand presence among this target audience included working with the National Senior Games Association (NSGA), the largest multi-sport championship event in the world for adults 50+, to host a GUINNESS WORLD RECORDS™ breaking event at the 2022 National Seniors Games for the Largest Game of Freeze Dance, national sports partnerships with PGA Tour Champions and the Ladies Professional Golf Association (LPGA) to feature interactive pop-up events at major golf tournaments across the U.S., and brand ambassadorship through LPGA professional golfer Lexi Thompson and PGA Tour Champions golfer Paul Goydos. Coyne worked with each organization to disseminate relevant educational content to athletes and sports fans via digital and social content to strengthen awareness of iovera° as an innovative pain management solution. These combined efforts generated 35.5M+ impressions, 300K+ engagements, and 8.5M+ video views across social to date.