iovera°
Pacira BioSciences, a leading provider of non-opioid and regenerative health solutions, tapped Coyne PR to generate widespread awareness of iovera° among athletes – an inherently at higher risk of experiencing a sports-related injury. iovera° is a device that delivers targeted cold therapy to temporarily stop nerves from sending pain signals, relieving pain instantly for up to three months and empowering patients to resume their active lifestyles with ease.
These combined efforts generated 35.5M+ impressions, 300K+ engagements, and 8.5M+ video views across social to date.
PGA PARTNERSHIP
TV Production
iovera°'s first national commercial unveiled a campaign that revolutionizes pain management. The commercial showcases iovera°'s innovative approach to non-opioid pain relief. By highlighting the effectiveness of iovera°'s cutting-edge cold therapy technology, it aims to educate the public on safer, drug-free alternatives for managing pain. This campaign underscores the brand's commitment to improving lives through advanced medical solutions.
LPGA X LEXI THOMPSON
Social Content
We engaged LPGA professional golfer Lexi Thompson in a brand ambassadorship to disseminate relevant educational content to athletes via social content.
GUINNESS WORLD RECORD
Event Production
We partnered with the National Senior Games Association (NSGA), the largest multi-sport championship event in the world for adults aged 50 and older, to host a GUINNESS WORLD RECORDS™-breaking event at the 2022 National Senior Games: the Largest Game of Freeze Dance.
