Coyne was the social media AOR for Just Born Inc., the company behind iconic candy brands PEEPS, MIKE AND IKE, HOT TAMALES and GOLDENBERG’S PEANUT CHEWS.
Providing turn-key services, Coyne spearheaded the architecture of each brand’s social media presence, developing individualized platform strategies, digital voice differentiation and audience-specific content. Coyne has lead social media integration efforts for Just Born’s large-scale brand partnerships, implemented paid social campaigns and provided crisis counsel.
Year-over-year our team has been instrumental in establishing best-in-class social media presence and activations to exponentially increase reach, awareness and consumer engagement for each brand across the digital space.
- 10social accounts launched
- 3,500+ pieces of social content
- 175m+impressions
