Coyne PR teamed up with KISS to promote their lash and nail products, leveraging influencer partners to co-create original content. We executed campaigns for their new innovation: imPRESS Press-On Falsies as well as their DIY lash extensions, Falscara and KISS Glue On and Press-On Nails. They targeted diverse U.S. and Canadian audiences, including niche groups like moms and gamers, showcasing the products' ease of use. Coyne also expanded reach with social media advertising, successfully surpassing benchmarks. This effective strategy fostered ongoing collaborations with KISS, broadening their engagement across various consumer segments.
- 220m+impressions
- 6m+engagements
- 235pieces of social media content
