Kura Sushi U.S.A.
Kura Sushi U.S.A.
Coyne PR is the agency of record for Kura Sushi U.S.A., Inc., a pioneering force in the "eater-tainment" sector. This innovative dining concept combines authentic Japanese cuisine with an engaging conveyor belt system, interactive prizes and robotic drink delivery, creating unforgettable dining experiences. Established in 2008 as a subsidiary of the Japan-based Kura Sushi, Inc., with more than 600 restaurants worldwide, Kura Sushi U.S.A. has expanded its footprint to 51 locations nationwide, with more on the horizon. Coyne works to elevate Kura Sushi’s brand presence across the U.S. with strategic media relations and influencer efforts.
Coyne PR works to reinforce Kura Sushi's commitment to quality and innovation, particularly through strategic openings of new stores. By leveraging earned press and social media, Coyne PR aims to transition Kura Sushi from a novel dining option to a deeply beloved brand, expanding its consumer base and fostering strong relationships with customers and stakeholders. This strategic approach emphasizes memorable dining experiences and innovative collaborations, spotlighting Kura Sushi's unique offerings like 'Bikkura Pon' prizes and the Kur-B KuraBot robotic technology. The collaboration underscores Coyne PR's brand elevation and customer engagement expertise, setting a new benchmark for dining excellence.