Longines, the luxury Swiss timepiece brand owned by SWATCH, and the Official Watch and Timekeeper of the Triple Crown, looked to Coyne for more than half a decade to maximize its multi-leveled sponsorship and ensure the brand was truly “winning” after they crossed the finish line. To amplify the sponsorship and go beyond visual displays at Kentucky Derby, Preakness and Belmont, a variety of media activations that captured the brand’s essence were planned at each of the races, including the Longines Most Elegant Woman Fashion Contests, press interviews with celebrity brand ambassadors, photo opportunities with celebrity fans and a featured role on the red carpet.
