Luxome is a direct-to-consumer luxury bedding brand dedicated to providing consumers with the sleep of their dreams through products born from exceptional craftsmanship and unrivaled innovation. First known for its calming Weighted Blankets, Luxome came to Coyne before the launch of the innovative LAYR Pillow looking to make a splash. The goal was to put the brand on the map in the crowded sleep category while growing brand awareness for Luxome’s suite of high-quality home goods. Coyne employed a mix of strategic media-first tactics along with a robust outreach calendar to garner earned media interest and coverage, leading to billions of impressions for the brand.
