Iconic cosmetic brand Mary Kay has brought beauty into the lives of women for decades with its unique direct selling model and trusted products. As a brand geared towards women of all ages, Coyne’s public relations efforts kept it fresh and relevant for potential new consumers and tried and true brand fans through creative, exciting and impactful campaigns to elevate Mary Kay in the minds of media and consumers.
From aligning with top celebrity makeup artists and stylists, creating standout product launch events for beauty media and partnering with worthy charitable causes, the team created various programs to enhance Mary Kay’s modern features and coolest new launches. As a result, top beauty and fashion editors saw Mary Kay at New York Fashion Week, Miami SWIM Fashion Week, in Nashville at the Country Music Awards and spanning the globe in honor of Mary Kay milestone moments.
