Coyne PR was tasked with elevating awareness and growing media attendance for the National Hardware Show (NHS) – the industry’s most expansive home improvement event among trade and consumer media – by leveraging its exciting lineup of exhibitors, all-star speakers, educational sessions, interactive experiences and one-of-a-kind networking opportunities.
From strong pre-show outreach, interviews, and coverage, to increased consumer media presence onsite, Coyne PR provided support for NHS from start to finish. Coyne executed a series of tactics that included coordinating and implementing a satellite media tour from the NHS Show Floor with design expert Kelly Edwards; facilitating pre-show and onsite interviews with NHS Industry Vice President Rich Russo, along with other key NHS representatives and speakers; hosting key media onsite including O, The Oprah Magazine, NBC Today Show, and FOX News Channel; developing and distributing press materials; securing media judges for the NHS Awards program,; capturing and distributing b-roll to local broadcast stations nationwide; and more.
