Owens Corning was looking to activate, honor and engage its Platinum Preferred Roofing contractors and turned to Coyne PR to help them develop a CSR program that would put it all under one roof. Understanding the strong connection Owens Corning and its contractors had with the military, Coyne collaborated with the company and national non-profit Habitat for Humanity to create the Owens Corning Roof Deployment Project, an initiative designed to identify, honor and give back to military veterans and their families here at home. Owens Corning donates the roofing materials, and its Platinum Preferred Contractors donate the labor to build brand-new roofs for deserving military veterans around the country.
