Pacira BioSciences, Inc., a leader in non-opioid pain management and regenerative health, tapped Coyne PR to spearhead developing social media strategies for three primary brands—EXPAREL, ZILRETTA and iovera° —and its corporate presence on X and LinkedIn. With the fruition of the brands’ social media presence, Coyne manages monthly content development across all channels and generates brand awareness through educational videos, patient testimonials, and expert collaborations. To further drive reach, Coyne has implemented social advertising campaigns to targeted audiences, driving consumers to the brands’ websites to learn more.
Since 2023, Pacira has collaborated with Instagram influencers to drive awareness and education about their pain management products, leveraging the influencers' reach and engagement to connect with a broader audience. Influencers have been a mix of healthcare professionals in the women's health space, surgeons, sports medicine doctors, patients and more!
- 15.9m+YTD social impressions
- 1.8mYTD social engagements
- 11.3k YTD clicks to brand.com
