Perrigo
Supporting Perrigo’s Store Brand Infant Formula meant addressing a dual challenge: connecting with parents seeking affordable, high-quality options while overcoming the skepticism of pediatricians who often favor name-brand formulas. Through thoughtful messaging and strategic campaigns, we bridged this gap by highlighting the nutritional equivalency of store-brand formulas, building trust with both audiences.
Store Brand Formula
This Coyne project was a complete overhaul designed to make Store Brand Formula stand out in a competitive market where trust and transparency are paramount. The comprehensive revamp included a new logo, updated content, restructured website navigation, and fresh style guidelines. The design prioritizes product clarity, providing detailed nutritional comparisons and emphasizing cost savings to help parents make informed decisions. By focusing on transparency and ease of use, the site fosters trust and positions Store Brand Formula as a reliable choice for parents seeking affordable, high-quality baby formula.
Medical Marketing
Getting pediatricians to recommend store-brand formula is no easy feat, especially when name brands dominate their shelves with free samples. To address this challenge, we developed educational materials and in-office signage that highlighted the nutritional equivalency and cost benefits of store-brand formula. By providing clear and credible resources, we aimed to empower pediatricians to make informed recommendations that benefit both parents and their budgets.
