Pfizer Legal Alliance

The Pfizer Legal Alliance represents a global partnership between Pfizer and 19 law firms aimed to transform the way legal services are delivered and valued. The PLA challenged Coyne PR with communicating the value of a sustainable model that operated efficiently and improved productivity while developing innovative approaches to the practice of law.

Coyne created a communications strategy built on the idea of fostering trust and collaboration within the Alliance and from which the team could showcase the advantages of PLA to internal stakeholders. Through the program the agency helped improve operational infrastructure by enhancing the quality and frequency of Alliance communications, inspired Alliance cohesiveness through relevant engagement opportunities that delivered value and ignited visibility for the Alliance, supporting the message of partnership and value advantage.