Philips Hue has been a long-time leader in smart lighting, but over the years the category has matured and become increasingly cluttered. With new products on the horizon, Philips Hue tasked the Coyne team with elevating awareness and consideration for the brand in smart, creative and new ways. Through a multi-faceted communications strategy – including a brand ambassador campaign and hands-on review program – Coyne has helped generate widespread national exposure for Philips Hue and its products.
