Hemorrhoids: an uncomfortable topic that nobody wants to talk about. Challenge: Preparation H charged Coyne PR to do just that - get media and consumers educated about hemorrhoids and comfortable with the topic, so they know to reach for the trusted treatment when pain begins to pile on. To generate awareness of the Preparation H product portfolio and normalize the conversation about backside issues, the Coyne team capitalized on data, tongue in cheek creative and pop culture moments to bring the brand from the backside to the forefront.
