Pride Live

Pride Live made history on June 28, 2024, with the Grand Opening of the Stonewall National Monument Visitor Center (SNMVC), the first LGBTQIA+ visitor center in the National Park Service, marking the 55th anniversary of the Stonewall Rebellion. On the same day, they hosted the 7^th Annual Stonewall Day benefit concert at Hudson Yards, headlined by Cynthia Erivo.

Coyne was tasked with creating a dynamic social media strategy, leading up to the historic grand opening and concert, designed to amplify awareness of the SNMVC and Pride Live’s mission to preserve, advance and celebrate the legacy of the Stonewall Rebellion and the Stonewall National Monument. Coyne leveraged iconic imagery and created engaging visuals to bring the SNMVC story to life through a multi-channel approach, emphasizing the landmark opening and beyond. Content featured collaborations with the SNMVC's founding and supporting partners, including Google, Amazon, AARP, and more. Additionally, Coyne implemented strategic social advertising to help sell out the Stonewall Day concert.

On June 28^th, Coyne captured and shared engaging content in real-time documenting the momentous day, including moving remarks from POTUS and FLOTUS and other dignitaries. Celebrities and prominent guests shared content from the event amplifying awareness and excitement. In total, owned, earned and paid content generated 79+ Million social media impressions.