Rebellious Wines

Coyne PR initiated the launch of Rebellious Wines with the innovative “Rebellious Reflections” survey, coinciding with the debut of Rebellious Sauvignon Blanc 2023 to maximize news impact. This strategic move targeted Gen Z and millennial consumers, uncovering unique insights into contemporary wine consumption trends, such as the preference for unconventional drinking vessels and the rise of wine cocktails. Key findings revealed a shift towards chilled red wine, ice cube additions to wine, and a positive outlook on rebellious behaviors enhancing professional and personal growth. Supported by targeted media outreach and an engaging media mailer that included the new Sauvignon Blanc, Coyne PR encouraged key lifestyle and trade journalists to explore and share their "Rebellious Reflections." This comprehensive strategy resulted in significant media attention, effectively reaching crucial markets such as Florida, New York Metro, Austin and San Francisco. The survey's findings fueled a timely storytelling opportunity for the upcoming Sauvignon Blanc and positioned Rebellious Wines for sustained growth in the competitive wine landscape through targeted introductions in select markets.