Reworld™, formerly known as Covanta, turned to Coyne PR to help rebrand and reposition itself as a leader in sustainable waste management to better align with its innovative vision and the evolving needs of its stakeholders.
In 2021, under the direction of new CEO Azeez Mohammed, Covanta embarked on a transformative journey to redefine its identity and mission from a waste-to-energy company to a pioneering sustainable waste solutions company. Through the extension of its geographic reach, eight strategic acquisitions and a regional reorganization to be able to work more closely with customers, the company expanded to offer one dozen products, providing customers with innovative solutions that help them achieve carbon-negative outcomes. Covanta turned to Coyne PR’s expertise in strategic communication and public relations to help launch a new brand that authentically represented the company’s strategic evolution. Coyne PR played a crucial role in launching the new brand, Reworld™, which symbolizes the company’s commitment to sustainability and innovation. The successful brand launch positioned Reworld™ as a leader in reimagining waste streams and highlighted its mission to drive sustainability for customers, communities, and the world. Following the launch, Coyne PR continues to provide ongoing public relations support for Reworld™, helping to ensure both internal and external audiences understand and embrace the company’s forward-thinking vision – to reimagine waste streams to shape a brighter future for customers, communities, and the world.
Led by the promise of what’s possible, Reworld™ partners with businesses and communities to reimagine what waste can do. Reworld™ transforms refuse into a resource and is steadfast in its determination to go beyond net zero, for the good of its people, its communities, and the planet everyone depends on.
