Known as the master of the ‘pop’ for manufacturing Bubble Wrap, Sealed Air Corporation needed to deliver a higher-level value message to customers to showcase their strong connection to global sustainability. As a result, Coyne created the Sealed Air SMARTLifeTM sustainability platform featuring a full spectrum of marketing communications materials including industry insights from senior executives, brochures, internal videos, surveys and various collateral materials to help roll the program out to internal team members and key customers. Of course, we never like to miss an opportunity to keep the brand in ‘pop’ culture.
