Coyne PR joined forces with SHEGLAM, a dynamic and trendsetting player in the beauty industry, renowned for its innovative and affordable cosmetics. SHEGLAM tasked Coyne with achieving significant growth in quantity and quality of coverage and increasing awareness, exposure and understanding of the brand in the minds of media. Coyne capitalized on new product news, IP popularity, pop culture trends, makeup holidays, and calendar occasions to help tell the story of the product offering. As a result, Coyne generated more than six billion impressions with over 70 earned placements in six months.
