Shell Energy

Shell Energy is working toward building a better energy future by providing innovative, reliable and cleaner energy solutions to both businesses and residential customers. However, social listening and analysis have shown that many still associate the Shell name with “oil,” leading to negative sentiment and confusion amongst audiences.

To address this challenge and differentiate Shell Energy, Coyne PR implements a social media content strategy that clearly defines the company’s goals and offerings for key stakeholders while also increasing the visibility of Executive Leadership across LinkedIn. Succinct copy is coupled with dynamic creative, including engaging infographics and videos that further demonstrate the company’s mission and have driven an increase in followers by more than 200%. These efforts have also led to an increase in engagement across LinkedIn, demonstrating that people are shifting their perceptions of the company, positioning Shell Energy as a leader in the industry.