Siemens

Crafting a brand image from the inside out, our efforts for Siemens Healthcare expanded its visibility from just within the healthcare industry to the consumer marketplace to enhance its reputation and make imaging systems and healthcare IT matter to consumers. From leveraging leadership and third party endorsement to provocative campaigns on predictive medicine and groundbreaking technology, we generated thousands of stories that provided the marketplace with a view of Siemens Healthcare that they could truly internalize.