Signify and its brands Philips Hue and WiZ, pioneers in smart lighting, partnered with Coyne to implement an influencer strategy to enhance their brand visibility and consumer interest. Coyne developed a multi-prong influencer approach that includes always-on brand awareness and amplification during key moments such as new product releases and the holidays. Influencers from micro to mega tiers, including interior designers, lifestyle enthusiasts, parents, college students, and renovation experts, have continued to showcase the transformative potential of Philips Hue and WiZ products, effectively engaging diverse audiences while also making a splash in a competitive market.
- 9.1m+impressions
- 40+ influencer partners
- 140+ pieces of content
