More than just the traditional Big Five safari, South Africa is an inspiring vacation destination with a plethora of unique guest experiences that can accommodate every type of traveler and budget. To build awareness of the destination’s wide-range of authentic and fun travel experiences, we created a multi-faceted brand campaign was launched with advertising, public relations, trade marketing, and consumer-driven events. Whether hosting thematic press trips, leveraging celebrity and national brand partnerships or creating pop-up PR stunts, the Coyne team has diversified South Africa’s offerings beyond its iconic safari while generating excitement and positivity for the destination among target audiences.
