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Spin Master

Spin Master, a leading global children's entertainment company, looked to Coyne to help elevate awareness for key brands in the company’s portfolio, including Hatchimals, Kinetic Sand, PAW Patrol, Swimways and more. Our team has provided support on various initiatives, including seasonal media relations campaigns, influencer campaigns, anniversaries and trade show support.

Spinmaster Cs1 — Spin Master relaunched its Aerobie® Sonic Fin™ Football, officially endorsed by Russell Wilson, to coincide with the NFL quarterback’s new team colors. Coyne supported the color change by targeting top-tier sports media, as well as local Denver sports reporters and Broncos fan sites with a custom mailer. The initiative resulted in coverage from key outlets like Mile High Report, as well as exposure on The Pat McAfee Show, a podcast hosted by former All-Pro NFL punter, which led to 150% sales increase on Amazon!

Hatchimals-product — Coyne supported the Hatchimals brand through an ongoing earned influencer campaign to introduce new products throughout the year. With each product launch, Coyne developed a creative mailer that not only contained the new items, but was highly visual and entertaining for YouTube. The team then identified influencers to receive the mailers and conducted follow-up to ensure unboxing videos were posted on the platform.

Eas Casestudy — Coyne was tasked with generating nationwide awareness for National Etch A Sketch Day, which celebrates the classic red-framed drawing toy. To mark the anniversary of the iconic toy, talented Etch A Sketch artists were leveraged with both national and local broadcast stations across the nation. The artists appeared on national and local news programs in support of Etch A Sketch Day, creating custom works of art including sketches of the show hosts, station logos and more.

spinmaster-holidaygiftguide — To showcase Spin Master’s diverse holiday product offering, Coyne PR’s studio team created a Holiday Look Book, which featured the products grouped together in various gifting categories, such as “Sweet Stocking Stuffers,” “Creative Outlets” and more. The Look Book served as a PR tool that could easily be sent electronically to media, providing them with an easy to read digital book as a reference when planning toy stories for the holiday season.

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