While the feminine hygiene category is going mainstream, there is a still a plethora of misconceptions and mistruths, with many women unwilling or unable to talk about this “below the belt” topic. As the #1 feminine care leader, Summer’s Eve has the unique opportunity to educate and inform women, speaking from years of experience, authority and knowledge. To help women understand the importance feminine care plays in their overall health and wellness routine, and to break through the clutter and crowded marketplace, Coyne created a variety of strategic campaigns designed to amplify understanding and foster brand love.
