Sweet'N Low

Sweet'N Low, America's original zero-calorie 'pink' sweetener, challenged Coyne PR to elevate the brand among millennials by positioning it as a quintessential cultural icon relevant to today’s modern lifestyle. Coyne partnered with the landmark TWA Hotel at New York's JFK Airport, bringing to life a one-of-a-kind pop-up experience – the “Sweet’N Glow” salon! Combining the nostalgic nature of Sweet’N Low with the Sixties glamour of the TWA Hotel, this immersive, visually captivating, Instagrammable pink destination transported guests back in time to reminisce about a ‘sweet’ time in American culture.