In its quest to disrupt the saturated skincare market, Thayers – a 175-year-old legacy skincare brand known for its toners – turned to Coyne PR to help them go big. The goal was to show up in unexpected places that would recruit a unisex and high-octane Gen Z audience to the brand. Through a dynamic partnership with the X Games, mass sampling events and innovative product launches, Thayers showed up big on-site, on the airwaves and online with a clear message – you won’t believe our tone(r).
