The Ohio State University

To raise awareness for its groundbreaking research, data and resources for middle market companies in the U.S., the National Center for the Middle Market (NCMM) at The Ohio State University enlisted Coyne PR to spotlight the significance of this market segment among corporations, regional and national industry thought leaders and policy decision makers.  Coyne designed an approach to position NCMM as the “go-to” source on pressing business issues impacting the middle market. From cyber security, supply chain management, customer digitization and workforce management to its signature Middle Market Index Report (MMI), Coyne – working with NCMM and their sponsors – created a steady cadence of stories that resulted in significant growth in the number of stories generated and media impressions received.