The V Foundation for Cancer Research

In 1993, in his final days living with cancer, legendary college basketball coach and national champion Jim Valvano spoke at the ESPYS during which he delivered the infamous line: "Don't Give Up...Don't Ever Give Up!"^® This line became a rallying cry for those battling cancer - and beyond - to fight until the very end. Testament to this, Jim teamed up with ESPN in the months leading up to his passing to establish The V Foundation for Cancer Research which, to date, has granted more than $310 million for cancer research. Thirty years removed from its namesake's death, the Foundation partnered with Coyne PR to revitalize its presence, engage new and younger audiences affected by cancer, and make inroads on behalf of grantees to show the impact of Foundation funding. Leveraging relationships with Coach Mike Krzyzewski, Dick Vitale, Jeff Gordon, Andrew Jones and Quenton Nelson - as well as a stellar group of cancer researchers and cancer thrivers - the Coyne team has expanded the V Foundation's presence throughout a range of top-tier sports, health and news channels, all with an eye toward Jim's parting thoughts: “Cancer research may not save my life, it may save my children’s lives. It may save someone you love."