Best known for its iconic yellow boot, Timberland has a unique position in the consumer’s mind, as well as the cultural landscape. Tasked with helping the brand enter new markets, build style credibility for its full line of footwear “beyond the boot” and gain exposure with the mass consumer, as well as niche markets, Coyne executed strategic public relations campaigns, targeted influencer initiatives and immersive events that served to establish Timberland as a relevant lifestyle and fashion brand for media, influencers and consumers.
