Tree Hut has become a #ShowerTok favorite adored by celebs like Meghan Trainor and influencers alike. To capitalize on its viral fame, Tree Hut tasked Coyne with creating a pop-up event for fans to experience to celebrate the launch of their new body wash line.
Coyne drove awareness and attendance to the event with content from top New York-based influencers, including brand and local event enthusiasts like Audrey Trullinger and Davis Burleson. The pop-up featured bold colors and unique installations for content creation. The event was a huge success and influencer content generated over 9.2 million social media impressions.
- 9.2m social media impressions
- 3,000 visitors
- 11m+ impressions
