Coyne PR spearheaded a comprehensive yearlong PR campaign to rejuvenate Truckstop’s market presence. By leveraging key industry events, creating timely content, and utilizing proprietary data, Coyne PR drove significant media engagement. The campaign highlighted Truckstop’s innovations, setting a Guinness World Record, and promoting a leading voice in the industry addressing online fraud with “Fraud Prevention Fridays.” The results were outstanding: a 20% quarterly increase in media stories, dominance during National Truck Driver Appreciation Week, and nearly 50% more coverage than competitors during critical business trends. Truckstop’s visibility soared, solidifying its position as a preeminent leader in the industry
