Walk-On's Sports Bistreaux
As a concept born from the passion of LSU walk-on basketball players and now a nationally recognized sports bar, Walk-On’s sought a creative partner who could capture its energetic atmosphere, authentic culinary offerings, and strong community ties.
Coyne elevated Walk-On’s digital presence by creating compelling in-store and online content that resonated with both sports enthusiasts and food lovers. We designed visually engaging campaigns that showcased the restaurant’s scratch-made menu, unique cocktails, and connections to top athletes like Drew Brees and Dak Prescott. Through a dynamic social media strategy and targeted digital content, we increased visibility, fostered brand loyalty, and drove customer engagement across platforms.
Through dynamic social media strategy and targeted digital content, we helped increase visibility, foster brand loyalty, and drive customer engagement across platforms.
ULTIMATE TAILGATE
For the Ultimate Tailgate 2024 campaign, Coyne played an integral role in the creative development and execution of Walk-On's fall season strategy, aimed at driving guest traffic and achieving ambitious sales goals. Launching alongside major sporting events, including the MLB postseason and football season, Coyne helped design and implement the campaign experience through tailgate bundles, in-restaurant offers, and promotions supported by POP assets, static and animated display ads, and social media. The focus on large party bundles and innovative family-style meals stood out in a competitive market, where engaging, sports-driven experiences were key to success.
SOCIAL
We crafted a series of engaging campaigns, including behind-the-scenes videos, customer spotlights, and influencer collaborations, to build excitement and drive engagement across multiple social platforms. Our content celebrated Walk-On’s authentic, sports-centric atmosphere while fostering a sense of connection with both new and loyal customers.
Through targeted social media activations and compelling visual storytelling, Coyne strengthened Walk-On’s identity, positioning it as a go-to destination for fans and food lovers alike, and further solidifying its status as the #1 Sports Bar in America.
CREATIVE SUPPORT
From last-minute productions with Drew Brees to designing anniversary logos for merchandise, we’re always ready to step in and deliver top-notch creative for Walk-On’s. Whether it’s a quick turnaround or a big idea, our team thrives on meeting their fast-paced needs with high-quality solutions that keep the brand shining.
