Higher education is at a crossroads, increasingly being met with skepticism and – in some cases – outrage over university policies, leadership, funding and values. And, the doubt reaches beyond university policies themselves, with many questioning the value of a degree altogether. Undergraduate education was once deemed the stepping stone to upward mobility, but changes in the economy, the workforce, technology and personally held beliefs have tested this tenet, creating challenges for higher education institutions to attract and retain students. Our education team understands the complex dynamics of higher education and its myriad stakeholders – students, parents, alums and government – and is adept at building and protecting brand reputation.